BURLINGTON, MA (PRWEB) November 12, 2014
A recent study by the Baymard Institute (http://www.baymard.com), an independent web investigation institute with a focus on e-commerce usability and optimization, discovered that numerous of the leading 50 U.S. e-commerce internet sites are lacking essential e-commerce search capabilities which is hindering existing on the internet sales. In response, EasyAsk (http://www.easyask.com), the major provider of e-commerce search options for e-retail, mobile commerce and B2B commerce, has released a white paper detailing how e-commerce organizations can improve their website search with unique functions to increase their e-commerce sales and prepare for the mobile commerce wave.

The Baymard Institute performed a usability study on user search behavior and benchmarked the top 50 grossing U.S. e-commerce sites primarily based on 60 distinct usability recommendations. The report released by the Baymard Institute, E-Commerce Search Usability, explained these recommendations and showed the final results of the benchmark tests on the top U.S. e-commerce sites.

“When e-commerce search functions, it’s quickly, practical and effective. It is no wonder that so a lot of users prefer searching more than clicking categories. Sadly, our recent massive-scale usability study and leading-50 benchmark of e-commerce search finds that search typically does not perform very effectively,” stated Christian Holst, Baymard Institute co-founder.

The Baymard Institute study identified main issues in e-commerce search usability at the top 50 U.S. e-commerce internet sites. Part of the study focused on the kind of searches typically performed by visitors, classifying diverse searches into 12 groups. When benchmarking the major U.S. e-commerce sites, the study discovered generally poor test final results for selection of search capabilities, like the following:

64% of internet sites did not adequately support solution sort searches and required the user to use the precise internet site jargon for items, solution types or categories,
60% of internet sites didn’t assistance supply assistance for thematic searches such as “spring jacket” or “living room rug,”
Only 46% of internet sites totally supported searches employing product characteristics such as colour or other item qualities,
34% of websites had no tolerance for incorrect spelling, generating poor or no benefits when a visitor misspelled even a single character in a search term.
The EasyAsk white paper, Enhancing E-Commerce Search to Meet the Wants of the Modern Shopper, identifies certain solutions for the problems identified in the Baymard Institute Study. The white paper also shows examples of how EasyAsk buyers such as The North Face, Oya Costumes, InkJet Superstore, and Travers Tools have delivered an engaging search experience as identified in the Baymard Institute report.

“The inadequacies of traditional, outdated keyword search engines are prominently displayed in the Baymard Institute Benchmark Study,” stated Craig Bassin, CEO of EasyAsk. “Why do e-commerce firms settle for poor search functionality, hindering their sales and buyer knowledge, when a greater, simply adaptable solution – all-natural language search – is accessible delivering major company benefit and competitive benefit.”

EasyAsk and the Baymard Institute are also enabling e-commerce organizations to freely download an excerpt from the Baymard Institute report, Deconstructing E-commerce Search – The 12 Search Query Types. This document examines the 12 diverse varieties of searches most frequently utilised and how visitors count on these searches to perform on an e-commerce web site. The Baymard report, Deconstructing E-commerce Search – The 12 Search Query Types, and the EasyAsk white paper, Improving E-Commerce Search to Meet the Demands of the Modern Shopper, can be found at http://www.easyask.com/search-usability.

About the Baymard Institute

Baymard is an independent net study institute with a main focus on e-commerce usability and optimization. The institute was founded by Christian Holst and Jamie Appleseed in 2009 and is located in Copenhagen, Denmark. The organization offers User Encounter articles, extensive research reports and design guidelines, and labs and resources for e-commerce usability testing.

About EasyAsk

EasyAsk is the major provider of e-commerce site search, navigation and merchandising options for e-retail, mobile commerce and B2B commerce. EasyAsk products go far beyond conventional internet site search, delivering unprecedented accuracy and precision to provide the appropriate items on the initial web page every time. EasyAsk voice mobile search enables e-retailers to deliver voice commerce internet sites, permitting visitors to search and navigate by speaking to their mobile device. Customers that use the EasyAsk application see a tremendous enhance in on-line revenue via enhanced conversion rates, enhanced consumer expertise and agile merchandising. Primarily based in Burlington, Massachusetts, with offices in Europe, the EasyAsk solutions are employed by top e-retailers and e-commerce internet sites such as The North Face, Samsonite, Anna’s Linens, Journey’s, Aramark, JJill, Accurate Value, Anderton’s Music and Sonic Sense. For additional details please visit http://www.easyask.com.





