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Innovations role in differentiating commodities the Double A Way: Double A Shared its Paper Story at the Planet Marketing and advertising Summit 2014
Bangkok, Thailand (PRWEB UK) 4 October 2014
Higher high quality paper maker Double A shared the innovative strategies that elevated Double A to a global premium copy paper brand at the lately concluded 3rd World Marketing Summit in Tokyo, Japan.

“Paper is my life and it has constantly been my objective to generate the best high quality paper that is very good for the world”, mentioned Mr. Yothin Dumnernchanvanit, President of Double A.

Mr. Yothin shared to the audience the “Double A Way” of producing branded paper in the session ‘Innovation through Marketing’. “Double A Way” is comprised of three pillars of Sustainable wood source, Social harmony for communities and Self-sufficient “no waste is wasted” production cycle.

Important innovation to Double A’s accomplishment, Double A Paper-Tree, is the company’s branded, quickly increasing paper tree that yields high fiber content for quality paper producing. High fiber count provides much better bulk, greater opacity and smoother surface for “No Jam” copying. This customer advantage has been supported by integrated advertising communication campaigns in key nations such as Singapore, China, South Korea, Australia, and France. Double A has accomplished high brand awareness and preference among customers throughout the planet.

In Thailand, Double A has complimented the country’s agriculture market by increasing paper trees along KHAN-NA, the otherwise empty space between rice paddies. This empty space has now turned into an revenue-producing location that supplements revenue of rice farmers by up to ten%.

“As we perform with farmers, we develop social harmony with the communities. Farmers earn added earnings from growing our trees and this aids them spend off their debts and keep their kids in schools, so they can grow up with more choices”, added Mr. Yothin.

Double A’s integrated mill in Thailand is self-sustaining. It produces its own renewable electricity from its waste components, sources all water from its personal rainwater reservoir, and sustainable fiber from its paper trees.

“All of these pillars are summed up in “My Green Town”, a community situated in Prachinburi that was when one particular of the poorest provinces in Eastern Thailand. We have developed this location for 20 years, and it has now turn into a thriving community of 100,000 residents with an typical household monthly income of THB 21,000 or 300% more than in 1994. We were cited by Prof. Philip Kotler as an instance of a good firm that does very good. If you would like to be element of “My Green Town”, I invite investors to go to us in Thailand and knowledge our sustainable infrastructures at 304 Industrial Park, which is now home to much more than one hundred worldwide companies such as Toshiba Semiconductor (Thailand) Co., Ltd and Canon Prachinburi (Thailand) Ltd, and more than 40,000 personnel.”, stated Mr. Yothin.

For much more details about Double A, please pay a visit to http://www.doubleapaper.com/jp/





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