(PRWEB) September 30, 2014
Crestlight Ventures, an investment firm focused on investing and accelerating technology in the Industrial Net of Items, announces nowadays the acquisition of Content Savvy by SmartFocus to advance the state of the art in Connected Retail.

Crestlight Ventures was the lead investor in Content Savvy, as effectively as a builder of deep capabilities across company improvement, operations and exit preparation utilizing the Crestlight Lean Equity for Startups™ model.

“Crestlight saw early on that Content Savvy’s Machine Learning technologies would be a essential enabling component for Connected Retail options. This acquisition by Wise Focus, a leader in the Connected Retail industry is fantastic validation of the Crestlight method,” mentioned Jens Horstmann, a Managing Companion at Crestlight.

“To accelerate a startup from seed to acquisition in much less than 24 months is very an accomplishment, and also a testament to the Crestlight model a mixture of the proper seed capital with the correct operation group.” mentioned Mitch Lowe, Crestlight restricted companion and co-founder of Netflix and President/COO of Redbox™ Automated Retail.

Rohini Srihari, founder and CEO of Content Savvy, who will be joining SmartFocus as Chief Scientist, says: “Content Savvy has been offering state-of-the-art content analytics for consumers across multiple industries. We welcome the chance to bring these capabilities to SmartFocus in order to provide context-aware marketing and advertising, which reflects understanding of client behavior including several other contextual variables.”

Dennison Degregor, Worldwide CRM Executive at HP, says: “The reality is that several firms can’t cope with the quantity of information they have access to in today’s connected world. Consequently it is critical that they have access to tools, like Content material Savvy, that not only enable them to capture information, but allow them to analyse that data and act on it instantly.

SmartFocus CEO Rob Mullen concludes: “In the age of The World wide web of Every little thing a important challenge for brands is the need to personalize and contextualize consumer behavior. Content Savvy delivers the potential to accurately monitor, digest and analyze what’s becoming stated away from the store.”

The acquisition is a successful demonstration of the Crestlight Lean Equity for Startups™ model and is a foundational proof point for The Connected Business Fund™.

About Crestlight Ventures
Crestlight Ventures was founded by sector veterans with deep knowledge establishing connected firms, items and teams across retail and manufacturing in Fortune one hundred and startup businesses. Powered by our proprietary Lean Equity for Startups™ model, Crestlight fills the crucial void between seed stage and Series-A investments. Our investment group has collectively constructed a worldwide startup and innovation lab ecosystem for the world’s biggest enterprise application organization, been founding members of leading connected companies, and made dozens of seed-stage investments in Internet of Issues startups. For a lot more data: http://crestlight.com.

About SmartFocus
SmartFocus is the Web of Things resolution for brands. It involves beacon technology that knows when a client visits a physical shop real-time predictive recommendations generated at the precise moment they open an e-mail and effective insights that use sensible analysis of Big Data to effortlessly generate a actually individual experience. Each and every year, we execute more than five million marketing and advertising campaigns, handle a lot more than five billion consumer records, and deliver more than 55 billion personalized interactions. International brands such as French Connection, Speedo and Mercedes-Benz rely on SmartFocus to deliver organization-crucial, joined-up advertising and marketing campaigns that make a difference to their consumers and to the growth of their business. For far more info: http://www.smartfocus.com

About Content material Savvy
Content material Savvy was launched to address the growing demand for “Big Data” solutions based on deep, multilingual text mining. The core NLP technologies was created and honed over a decade via assistance from the Division of Defense as properly as private investment. Content Savvy offers content enrichment and analytics as a service – in several languages, across numerous industries. Their patented content analytics platform assists organizations leverage their personal information and external sources such as social media, news, and market publications for actual-time competitive benefit and powerful client engagement options. For far more info: http://contentsavvyinc.com