Redwood City, CA (PRWEB) August 13, 2014
Adello, a leader in mobile marketing in Switzerland, has secured 2 million USD in Series A funding from Swisscom Ventures and Adello management to further accelerate the company’s worldwide expansion into the US.

Torsten Brodt, Head of Mobile Company at Swisscom comments, “We have been employing Adello to advertise our personal items at Swisscom and were very pleased by its efficiency. In direct competitive comparison, Adello generates much better conversion to leads for us.”

More than 500 companies have opted to run their mobile advertising campaigns on Adello’s platform. In addition, Adello has been voted Gartner’s «Cool Vendor in Infrastructure and Huge Information for 2012», CRN‘s «Big Information one hundred for 2012», and IAB Switzerland‘s «Digital Marketer of the Year 2013».

Dominique Mégret, Head of Swisscom Ventures says: “We’ve been impressed by the tremendous growth of the organization, driven in huge by its exclusive Huge Information technologies, sophisticated data science, and scalable infrastructure. It is clear that Adello represents the future of mobile media with its distinctive technology and revolutionary mobile marketing items.”

Adello’s proprietary technologies mimics how advertisers make their choices except at unprecedented speed: updating targeting methods 100,000 instances a second with 50,000 variables. It makes it possible for unprecedented high quality and precision in audience targeting. Our campaigns use machine learning to enhance automatically as they run. This leads to deeper insight and exceptional ROI.

“Adello was born out of Switzerland, and even though headquarters moved to Silicon Valley in California, our company continues to stand to its Swiss values of good quality, a believed-after top quality in the advertising business. Our mission is to deliver marketing that delights and this is what all our workers strive for every single day,” says Mark Forster, CEO and founder of Adello. “Since 2008, the organization has run with out the want of an external investor. Nevertheless, we are now ready to scale about the globe and Swisscom proved to be the ideal companion to join us on this journey.”

About Adello:
Adello is a mobile media company that makes use of proprietary programmatic media-purchasing platform at Huge Information scale that harnesses the energy of machine understanding to deliver advertising and marketing ROI. Customers trust Adello’s self-finding out campaigns to obtain brand and direct-response objectives in diverse industries from retail to luxury vehicles to monetary services. Among satisfied customers are world’s best brands, agencies, and mobile exchanges like Group M, L’Oreal, Sony, BMW, Warner Bros, and Smaato. Adello has offices in Europe, Asia, and North America. More data: http://www.adello.com.

About Swisscom Ventures:
Swisscom Ventures is the corporate venturing unit of Swisscom AG, the telecommunications service provider based in Switzerland. Swisscom Ventures was began in 2007 to take minority stakes in Info, Communication & Technology startups with a strategic hyperlink to Swisscom. In return, Swisscom Ventures leverages Swisscom’s technology infrastructure and industrial channels for the benefit of its portfolio companies. Swisscom Ventures team is primarily based in Switzerland and US. For much more data: http://www.swisscom.com/ventures.