9 months there have been each searching forward to what makes it exciting factors? To the newly constructed Hong Kong Disneyland Gratification of playing time, there will be many young folks born following the 80s the answer.
Have a Disney Clothing Or a bag, has become a lot watching the Disney film, the girls grew up style essential equipment.
In major and secondary schools in large cities, you can see carrying Disney Schoolbag Students, and they discussed following school hours is most likely to be Disney’s animated show “Dragon Club” of the plot.
Because 1986, Mickey Mouse Animation program for the initial time in the central Tv station Broadcast, by now, each week 300 million ~ 300 million six million Chinese individuals to watch Disney shows. In China, a total of a lot more than 1100 sale of Disney Disney counters Brand Goods. Walt – Walt Disney (Shanghai) Co., Ltd. told reporters in charge.
Disney in China, it effectively copied the entertainment kingdom. Nonetheless, the wealthy historical and cultural of China, her Animation Sector is stagnant.
In people’s eyes, Disney no longer a straightforward Make Cartoon The company, becoming a one particular item company. But Disney, said Disney is not a product business, from begin to finish is an entertainment company.
Chat item born Who can think of, sufficient to be Disney’s licensed merchandise all through the basic necessities of life, a lot of a occasions in the gossip generated.
Disney animation in the design Story , He had already begun Organizing Product. Disney’s internal there is a house named GongShow activities after a week. All staff will collect to Meeting Room, each and every person should give advice, scope and sector will be limited. Disney’s a lot of exclusive tips are born in such animated conversation.
Lion King can be place where to go? Can be produced Plush Toys Can create a Beverages India and the clothes would appear, can be produced a single by one … … Authorize Industrial products, so you made in the language of the chat I produced a. Subsequent, you go and talk about cooperation with toy producers, I went to drink plant on his clothing factory to talk … …
Production of Disney licensed merchandise, and seemingly random lines, but with strict Standard .
Disney authorized to supply the complete variety of help, in addition to supplying detailed information on the image animation, style, and more importantly the employees is authorized to conduct business Train . The content material of the coaching is not just training, but told them the notion of Disney, is advertising what and what to do and what not to do.
Disney merchandise authorization essential to the success that can make sure that partners are right, can not do all of the item and image to sustain consistency.
Disney licensee requested products is always high quality, all production out of the finished product is constantly constant, regardless of whether it is meals or Household items To see that his feelings are the image of a company to do, rather than 10 different businesses to do. All items are brought out of the very same concepts are total volume, is the complete household can enjoy, good, constructive, happy.
Prominent in all of Disney products have distinct factors: a good story, higher-good quality products, to make sure that each product has shown these factors.
Walt Disney Company’s licensed merchandise company division of labor is extremely small, in the China area is divided into: soft merchandise, toys, furniture and furnishings and accessories, stationery, meals and personal products, consumer electronics for numerous departments. Another number for every single department, ranging from product classification. In China, for a total of licensed goods business, dozens of folks.
Disney is not the factory, Intellectual property rights Is its product.
Motive to succeed Identical cartoon characters, why Disney can be so numerous various goods, why not China’s Blue Cat? The image of a Mickey
film, television, theme park, performances, individuals, items, music … … to a Disney cartoon, into the lives of people from all aspects surrounding the contacts. The Walt Disney Company is a robust entertainment company Sell Authorized items are only incidental, so that far more men and women like Disney cartoon characters method.
The core of Disney characters, Disney characters a lot more than a single Mickey Mouse, Mickey Mouse about with a lot of pals, that is, second-line characters, such as Donald Duck , Gao Fei These figures can build itself into every single new series.
Blue Cat To obtain additional development, first of all make entertaining of the core for strength, to do their richer entertainment level.
Disney continuously introducing new characters, stories, constantly rich entertainment content, but Mickey Mouse, Princess, Lion King, etc. All the content material is usually around the residence, entertainment of this concept, no other content, such When doing advertising and marketing, will be very clear what to do.
Domestic animation characters are quite thin, and relying on a character, a set of things to win a war, there is no way to attract people of all different identities.
And Disney products, even a set of things, there will be content to attract various groups of individuals. Disney’s philosophy is “the best intentions offer special entertainment” can also be mentioned to be family members entertainment, all content is to offer particular family members entertainment. That Disney is a effective entertainment organization, due to the fact side are people who will like it.
Disney is not a product business, is an entertainment organization. The reason will turn into a cartoon character goods, because youngsters like Disney cartoons, Disney characters will hope to India to bags, to get Disney toys. If a single day the young children also take pleasure in the blue cat, blue cat toys was required, the marketplace will request.
Only to create good animation is not adequate product, but also treat them very carefully, following the incident later, possibly to reflect the Chinese animation enterprises, and the distinction among The Walt Disney Organization.
Comic Con in a nation, there are
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